AUSIT Webinar | 20200919 Business Series – Marketing for Translators & Interpreters

Interpreting in community settings is seldom limited to conveying a straightforward exchange of information. Interpreters typically play a double role. In addition to relaying people’s talk (message transfer), they are often required to co-ordinate people’s talk (interaction management) (Cecilia Wadensjö, 1998 & 2002).

Marketing is all about being real, being relevant, expanding your reach, and getting results. Great marketing is all about putting the customer at the centre of everything you do. Join marketing specialist Bindi McGrath as she takes you on a journey through the customer’s eyes. How do they find you, what do they think of you, what supports their decision to hire you, and how do they remember you?
Translating and interpreting is a unique industry; unlike retail businesses of corporate services firms, there’s not a daily or weekly need for the service, and in some cases your number one client can also be your number one competitor. Whether it’s signing up to a Language Service Provider, or seeking private clients, Bindi will take you through the step-by-step process to make sure you’re promoting yourself in the right place, at the right time, with the right message and to the right customer.