AUSIT Webinar | 20260912 Breaking Into the Direct Client Market A Practical Guide for Translators and Interpreters

Learn practical strategies to identify, approach and build lasting relationships with direct clients

Agency consolidation and downward rate pressure are leading many translators and interpreters to think about marketing to direct clients, perhaps for the first time. But knowing where to begin can be challenging. How do you identify organisations or individuals that need your expertise? What makes a potential client respond to an introduction? And how can you position yourself as a trusted language professional?

In this 90-minute session, we’ll discuss how to identify potential direct clients, how to market to them, and how to position yourself as an attractive option for direct clients who need a translator or interpreter. We’ll look at e-mail scripts that direct clients are likely to respond to, how to make the best use of LinkedIn, and how to use online and in-person client side events as marketing tools.

Our Presenter – Corinne McKay

Corinne McKay is a US-based translator, interpreter, author, and trainer. She is certified by the American Translators Association for French to English translation, and by the US state of Colorado courts for French interpreting. She holds a Master of Conference Interpreting from Glendon College in Toronto, Canada. A freelancer since 2002, she is the author of How to Succeed as a Freelance Translator, a career guide with over 15,000 copies sold. Corinne served on the board of the American Translators Association for seven years, including as ATA president from 2017-2019, and she runs the online professional development platform Training for Translators.